About
We make brands worth watching
Story Arc Media is a creative studio built around one belief: attention is earned, not bought. We combine storytelling, craft and commercial creativity so the work looks beautiful and does a job for the launch, the campaign, the quarter.
We're based in the West Midlands, UK, and we work with clients across the UK and around the world. Small enough to answer the phone, organised enough to run a multi-format campaign without the chaos.

Founder
Saboath “Sab” Garikai
Founder & Creative Director · West Midlands, UK
I started Story Arc Media because I kept meeting brands who had a good idea and four different suppliers pulling it in four different directions. A videographer here, a photographer there, an editor somewhere else, and a campaign that never quite felt like one thing.
Over 10 years I’ve worked across creative direction, brand strategy, videography, photography, editing and digital content. That range is deliberate. It means one person can hold the thread from the first concept conversation through the shoot, the edit and the final delivery, so the campaign that goes live is the campaign we talked about.
I’ve made work for tourism and hospitality, retail and product brands, fashion, lifestyle brands and digital creators. Different rooms, same job: find the honest thing worth saying, then make it look like it deserves attention.
- Creative direction
- Brand strategy
- Videography
- Photography
- Editing
- Digital content
What we stand for
Four things we don't bend on
- 01
Story first
Craft is nothing without a reason to watch. The idea leads, the gear follows.
- 02
Detail matters
The last five percent is the part people feel, even when they can't name it.
- 03
Built for the platform
A campaign film and a three-second hook are different jobs. We treat them that way.
- 04
Collaboration without ego
Your team knows your brand. We're here to make it visible, not to overrule it.
Play something
Three takes. One fake.
Every scene below has three takes about Sab. Two happened. One is editing-suite fiction. Spot all three lies and we'll knock 10% off your first project with us.
Next step
Got something to launch? Let's make it impossible to ignore.
Tell us what you're working on and we'll come back with a straight answer on approach, timings and budget.



